Hello
US Navy veteran with 20+ years transforming support operations from startups to Fortune 500. Consulting experience includes operational assessments, crisis stabilization, and process standardization for technology, logistics, and telecom sectors. Platform-agnostic methodology focuses on people and processes before tools. Philosophy: empower teams through coaching and knowledge transfer, eliminating consultant dependency. Build sustainable excellence clients own & maintain. ITIL & CCSM certified.
My Story
After 20+ years leading support operations at companies like Broadcom and NTT, I founded Farside Service Advisors with a simple belief: Most companies don't have a tools problem—they have a fundamentals problem.
I've been there. I've fought the fires, faced the board, and explained why ticket counts climb while satisfaction falls. I've watched "revolutionary" platforms fail to deliver ROI because the basics weren't fixed first.
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That's why FSA takes a different approach. We don't sell platforms or create dependencies. We teach your team to fix fundamentals, build sustainable processes, and maintain success at any scale.
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"Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."
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When I leave, you're stronger—not stranded—and you don’t need me anymore.
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My operational discipline started in the US Navy as a Hospital Corpsman, where I learned that structure enables teams perform under pressure. That foundation has served me through:
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Scaling support teams from 10 to 100+ across three continents
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Reducing resolution times by 35% without adding headcount
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Maintaining SLA compliance during hypergrowth
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Building playbooks that enabled 3x growth
I've worked with Series A startups on spreadsheets and Fortune 500s with more platform modules than they can use. The problems are surprisingly similar.
Why Farside?
“Farside” is a play on my last name. It also is a reference to the popular offbeat comic strip by Larry Larson. Most importantly it is a lose reference to The Myth of Sisyphus. You know, the Greek who must push the boulder up an impossibly steep hill for eternity. In my experience, like Sisyphus, most companies never get to the far side of that hill when it comes to realizing optimized service operations and truly achieving a scalable model. So, the question is. What would Sisyphus do if he managed to achieve the objective? The author Albert Camus famously said...
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"The struggle itself toward the heights is enough to fill a man's heart. One must imagine Sisyphus happy."
So, I aim to find out what’s on the Farside of that hill while enjoying the journey. I hope you’ll join me for the journey.